The Undeniable Benefits of SEO for Brand Credibility
A well-crafted SEO strategy can work wonders for the online visibility, growth, and performance of your small business.
SEO - search engine optimisation - is all about making your brand stand out in the hugely competitive world of the internet.
If you’re keen to take your first steps into the world of SEO, we reveal some undeniable benefits of doing so and explain how Digital Espresso can help increase your brand’s credibility and visibility.
Building brand visibility
What is SEO’s impact on brand awareness?
Well, from experience, you can expect to see significant improvements in website visits and conversions within six months of launching your SEO strategy.
We can’t give you exact figures, as every website is different. Some online niches are much harder to rank in than others, too.
But one thing is for sure. If you develop a robust, data-driven SEO strategy and are disciplined over six months, you will definitely increase the visibility of your brand online. We explain how to track this below.
Measuring results
Search engine optimisation is an iterative process. Depending on various factors, you need to adapt, change, and try new things. Therefore, setting goals and measuring your results is crucial to see how effective your SEO campaign is.
Thankfully, monitoring your progress is easy. You can measure metrics like your conversion rate, organic traffic, keyword rankings, and click-through rate. Google Analytics and Google Search Console on the back end of your website will help you track your results for free.
You can also upgrade to tools like Mangools, Moz, or Semrush for advanced data tracking, depending on the scope of your SEO budget.
Driving organic traffic
Organic traffic is the Holy Grail for any website. This refers to people who visit your website from free sources, such as a standard search from Google or Bing. In other words, you haven’t paid for the person to visit your website.
One of the best things about investing in SEO is that it drives organic traffic to your website. You can create relevant content for your website that targets relevant and specific keywords in your niche. Then, when people search for these terms, they’re likely to arrive on your site.
Digital Espresso’s top tip: To drive organic traffic to your site early, perform some simple keyword research. Look for terms that have a low keyword difficulty and a high monthly search volume. These will be easier to rank for as you build your site from the ground up.
Establishing authority
There’s a lot of jargon in SEO, and you will probably come across the term Domain Authority as you launch your SEO campaign.
This is how authoritative your website is, with sites ranked from 0 to 100. You can boost your authority with a high-quality SEO campaign, which includes authoritative backlinks, useful and relevant content, internal links, and relevant keywords for your niche.
As your Domain Authority increases, so does your actual authority as a brand. Therefore, when building trust and credibility online, it’s super useful to think in terms of your Domain Authority so you have a tangible way to build and monitor your brand.
Developing brand awareness
Of all the SEO advantages for small business owners, developing brand awareness is one of the most important. With so many companies competing for attention in your niche on Google and social media, SEO helps to get your brand in front of potential clients.
Crafting compelling and engaging blog posts as part of your SEO strategy can deliver key messaging relating to your brand. It can tell customers what they need to know and help to bring people in.
Of course, when you optimise your content with keywords, you can cast the net wider, and attract people they perform a Google search for your product or service.
Long-term ROI
Building brand growth through SEO strategies takes time, but it offers a substantial long-term return on your investment. Research shows that a high-quality, long-term approach to SEO can deliver a return on investment of 748%.
In other words, for every $1 you spend on your company’s SEO strategy, you can expect $7.48 back. More conservative estimates place the ROI at $5 for every $1 spent, but still, it’s a decent return if you approach SEO as a long-term strategy.
Improving user experience
Not all SEO benefits are for you as a business owner. A well-crafted and implemented SEO strategy can significantly improve the experience for all visitors to your website and social media channels.
For instance, you can prove your expertise by writing long-form, highly engaging articles about a specific topic within your niche, which will help your website visitors.
Also, improving the structure, layout, and features of your website, through simple SEO steps and practices, will make the overall user experience positive.
It shouldn’t be difficult for users to find what they’re looking for when they visit your site, and an SEO strategy can help people arrive precisely where they want to be.
Ready to implement SEO best practices for your small business?
While launching an SEO strategy may seem daunting to the uninitiated, it’s just a fancy way of saying that you’re ready to invest in the online visibility and growth of your business.
And there are some super simple steps you can take to kick things off, without requiring thousands of bucks or a degree in software engineering.
So, switch the kettle on, brew your favourite single-estate coffee beans, and take the first steps towards your SEO strategy today. If you’re brewing, we’d love to join you.
Digital Espresso can help you understand SEO’s role in brand reputation management - reach out today, and we would love to help you kick-start your SEO strategy.
